MATECIA and THE WADE ASIA 2024 scripted an unparalleled success story, positioning itself as a premier event for architecture, design, and building materials. Held from 22nd to 25th August 2024, spread across 3,70,000 square feet at Yashobhoomi, New Delhi, Asia’s largest exhibition space.
A Record-Breaking Turnout
The event drew massive 52,000+ visitors from 600+ towns and cities across India and over 20 countries worldwide, making it the largest ever edition of MATECIA. Architects, interior designers, developers, OEMs, manufacturers, dealers, distributors, traders and buyers from across India and overseas came together in record numbers.
Sharp rise in participation by product categories:
MATECIA, the exhibition wing of THE WADE ASIA saw a significant rise in various categories like furniture (residential, office and outdoor furniture), Coating, Facade & cladding, Windows and doors, Hardware brands for Wardrobes, Kitchens etc as well as machinery segment.
Already known for being the largest national show on surfaces, decoratives and panels, it wasn’t easy, and yet not challenging for MATECIA to add other categories. The parent company has embraced this challenge a decade back and successfully operates two different magazines for dealers and architects under its wing.
“I visited MATECIA in 2022. in comparison, the 2024 Exhibition is so big and unbelievable! In just three years, the addition of varied product categories shows the great trust of exhibitors,” says Sanjay Narula, a dealer from Maharashtra.
Some of the top known exhibitors of MATECIA this year were Centuryply, MERINO, Greenply-Samet Architectural Hardware, TOTO Sanitaryware, Asian Paints – Novelty Homes, Action Tesa, VIVA ACP, Sunday Design Residential furniture, Ozone Hardware, CPM furniture system, Lingel Windows, Tostem Windows, Alstone Metal Composite panels, Kajaria Ply, Kitply, SPG Glass, SAP Hardware, PARE Innovations, Infra Market, Ornare Kitchen solutions, Loom Craft Outdoor furniture, NCL Industries, MCM Cladding, Durian, Duro, Woodtech Machinery, Crossbond ACP, Plan my Interiors and more from among the 250+ exhibitors of MATECIA Exhibition 2024.
MATECIA 2024 – A Triumph Against All Odds
Despite numerous challenges, MATECIA and THE WADE ASIA emerged stronger than ever.
“New venue was a challenge since 90 to 95% people who visited MATECIA earlier had never visited this venue. Another challenge was the Ola-Uber strike for the first two days. Rain played havoc for all the days and Delhi was flooded. Addition of an extra day which was a Thursday added to the woe list!
Despite of all these, MATECIA and THE WADE ASIA moved from woe to wow and broke the record of the number of visitors who visited the exhibition. It was also the largest turnout for the venue so far!”
Verticaa Dvivedi, Director, MATECIA and THE WADE ASIA
Unmatchable platform for Dealers and Architects:
General industry perception is exhibitions cannot target both architects and dealers in one platform. However, MATECIA has proved this notion to be wrong. During MATECIA brands are positioned to meet dealers and architects as per their TG. It is the only media group which has magazines operating for dealers and architects running under the same umbrella since decades and both are industry leaders!
Akhilesh Chitlangia, Director at DURO Ply Industries Limited shared his opinion.
“MATECIA is a confluence of architects & designers through THE WADE ASIA and retailers through Ply Reporter and IIR. It’s a unique opportunity that only MATECIA provides.”
What 97.3% visitors say about MATECIA and THE WADE ASIA:
Majority of the visitors gave MATECIA 10 out of 10 in show quality, product availability and business facilitation. Visitors came from more than 600+ towns and cities of India as well as 15 other countries. 66% were repeat visitors. What they most loved was the enthusiasm among the exhibitors to display their best. With top decision makers presence, their business meetings were meaningful. The venue, design of the show and facilities helped them to get more time for business.
Shekhar Chandra Sati, COO, Infra Market:
“I must say for entire trade MATECIA is real crowd puller. Very successful event!”
The 2024 event was a resounding success that included the WADEASIA ARCHIDesign National Competition, the MERINO DESIGNS INDIA Architecture Conference, India Interior Retailing (IIR) and India Furniture Conclave, showcasing top talent and visionary projects. DESIGN GALORE stood out as a key platform for architects and designers to present their most creative innovations, with notable displays by ID DipenGada, NID students, artist Gopal Namjoshi and other architects.
Establishing a firm foothold in the Retail & Furniture Industry
In just two years, the India Furniture Conclave has risen to become one of the most prestigious events in the nation for OEMs, manufacturers, material suppliers, designers, and other key stakeholders in the furniture and hardware sectors. The Conclave’s success is driven by its superior knowledge sessions, attracting 1500+ delegates over three days, with more than 20 thought-provoking discussions led by 100+ eminent speakers. These sessions provide attendees with unrivaled insights into the industry’s latest trends, challenges, and opportunities.
Key sessions included “Partnership Power: Alsorg’s Success Formula,” where the journey of Alsorg’s partnership was dissected, and the much-anticipated “Making It Big” panel, which provided actionable insights into scaling a furniture business. Critical discussions also focused on “Bridging the Skill Gap in the Furniture Industry,” “The Dos and Don’ts for Furniture Startups,” and “Sustainability and Innovation in Furniture Design.”
India Interior Retailing, as always, was a major highlight, featuring latest market trends, technological innovations, and growth strategies within the interior retailing space. The event provided valuable takeaways on how to navigate challenges and seize new opportunities in the ever-evolving furniture landscape.
This powerful combination of quality content, expert-led discussions, and the presence of high-profile industry leaders has positioned the India Furniture Conclave as an unmissable event, shaping the future of the sector.
Block the Dates for MATECIA Southern India, Bengaluru & MATECIA National, New Delhi 2025!
21-22-23 Feb 2025, BIEC, Bengaluru
21-22-23-24 August 2025, Yashobhoomi, New Delhi
Queries for both the events are welcome at booking@matecia.com
www.wadeasia.com
Seen here are the top leadership of NAREDCO (National Real Estate Development Council) along with Verticaa Dvivedi, Founder of The WADE ASIA, world’s largest award platform for women in architecture, Interior design and professionals in creative pursuits and the built environment: From left: Mr. Ravi Reddy, President – Nextgen, NAREDCO, Mr. Rajan Bandelkar, Vice Chairman, NAREDCO, Ms. Verticaa Dvivedi, Dr. Ananta S Raghuvanshi, President – MAHI, NAREDCO, and Mr. G Hari Babu, President, NAREDCO
