MATECIA and THE WADE ASIA 2024 scripted an unparalleled success story, positioning itself as a premier event for architecture, design, and building materials. Held from 22nd to 25th August 2024, spread across 3,70,000 square feet at Yashobhoomi, New Delhi, Asia’s largest exhibition space.

A Record-Breaking Turnout

The event drew massive 52,000+ visitors from 600+ towns and cities across India and over 20 countries worldwide, making it the largest ever edition of MATECIA. Architects, interior designers, developers, OEMs, manufacturers, dealers, distributors, traders and buyers from across India and overseas came together in record numbers.

Sharp rise in participation by product categories:

MATECIA, the exhibition wing of THE WADE ASIA saw a significant rise in various categories like furniture (residential, office and outdoor furniture), Coating, Facade & cladding, Windows and doors, Hardware brands for Wardrobes, Kitchens etc as well as machinery segment.

Already known for being the largest national show on surfaces, decoratives and panels, it wasn’t easy, and yet not challenging for MATECIA to add other categories. The parent company has embraced this challenge a decade back and successfully operates two different magazines for dealers and architects under its wing.

“I visited MATECIA in 2022. in comparison, the 2024 Exhibition is so big and unbelievable! In just three years, the addition of varied product categories shows the great trust of exhibitors,” says Sanjay Narula, a dealer from Maharashtra.

Some of the top known exhibitors of MATECIA this year were Centuryply, MERINO, Greenply-Samet Architectural Hardware, TOTO Sanitaryware, Asian Paints – Novelty Homes, Action Tesa, VIVA ACP, Sunday Design Residential furniture, Ozone Hardware, CPM furniture system, Lingel Windows, Tostem Windows, Alstone Metal Composite panels, Kajaria Ply, Kitply, SPG Glass, SAP Hardware, PARE Innovations, Infra Market, Ornare Kitchen solutions, Loom Craft Outdoor furniture, NCL Industries, MCM Cladding, Durian, Duro, Woodtech Machinery, Crossbond ACP, Plan my Interiors and more from among the 250+ exhibitors of MATECIA Exhibition 2024.

MATECIA 2024 – A Triumph Against All Odds

Despite numerous challenges, MATECIA and THE WADE ASIA emerged stronger than ever.

“New venue was a challenge since 90 to 95% people who visited MATECIA earlier had never visited this venue. Another challenge was the Ola-Uber strike for the first two days. Rain played havoc for all the days and Delhi was flooded. Addition of an extra day which was a Thursday added to the woe list!

Despite of all these, MATECIA and THE WADE ASIA moved from woe to wow and broke the record of the number of visitors who visited the exhibition. It was also the largest turnout for the venue so far!”
Verticaa Dvivedi, Director, MATECIA and THE WADE ASIA

Unmatchable platform for Dealers and Architects:

General industry perception is exhibitions cannot target both architects and dealers in one platform. However, MATECIA has proved this notion to be wrong. During MATECIA brands are positioned to meet dealers and architects as per their TG. It is the only media group which has magazines operating for dealers and architects running under the same umbrella since decades and both are industry leaders!

Akhilesh Chitlangia, Director at DURO Ply Industries Limited shared his opinion.

“MATECIA is a confluence of architects & designers through THE WADE ASIA and retailers through Ply Reporter and IIR. It’s a unique opportunity that only MATECIA provides.”

What 97.3% visitors say about MATECIA and THE WADE ASIA:

Majority of the visitors gave MATECIA 10 out of 10 in show quality, product availability and business facilitation. Visitors came from more than 600+ towns and cities of India as well as 15 other countries. 66% were repeat visitors. What they most loved was the enthusiasm among the exhibitors to display their best. With top decision makers presence, their business meetings were meaningful. The venue, design of the show and facilities helped them to get more time for business.

Shekhar Chandra Sati, COO, Infra Market:

“I must say for entire trade MATECIA is real crowd puller. Very successful event!”

The 2024 event was a resounding success that included the WADEASIA ARCHIDesign National Competition, the MERINO DESIGNS INDIA Architecture Conference, India Interior Retailing (IIR) and India Furniture Conclave, showcasing top talent and visionary projects. DESIGN GALORE stood out as a key platform for architects and designers to present their most creative innovations, with notable displays by ID DipenGada, NID students, artist Gopal Namjoshi and other architects.

Establishing a firm foothold in the  Retail & Furniture Industry

In just two years, the India Furniture Conclave has risen to become one of the most prestigious events in the nation for OEMs, manufacturers, material suppliers, designers, and other key stakeholders in the furniture and hardware sectors. The Conclave’s success is driven by its superior knowledge sessions, attracting 1500+ delegates over three days, with more than 20 thought-provoking discussions led by 100+ eminent speakers. These sessions provide attendees with unrivaled insights into the industry’s latest trends, challenges, and opportunities.

Key sessions included “Partnership Power: Alsorg’s Success Formula,” where the journey of Alsorg’s partnership was dissected, and the much-anticipated “Making It Big” panel, which provided actionable insights into scaling a furniture business. Critical discussions also focused on “Bridging the Skill Gap in the Furniture Industry,” “The Dos and Don’ts for Furniture Startups,” and “Sustainability and Innovation in Furniture Design.”

India Interior Retailing, as always, was a major highlight, featuring latest market trends, technological innovations, and growth strategies within the interior retailing space. The event provided valuable takeaways on how to navigate challenges and seize new opportunities in the ever-evolving furniture landscape.

This powerful combination of quality content, expert-led discussions, and the presence of high-profile industry leaders has positioned the India Furniture Conclave as an unmissable event, shaping the future of the sector.

Block the Dates for MATECIA Southern India, Bengaluru & MATECIA National, New Delhi 2025!

21-22-23 Feb 2025, BIEC, Bengaluru
21-22-23-24 August 2025, Yashobhoomi, New Delhi

Queries for both the events are welcome at booking@matecia.com
www.wadeasia.com

Sisters Verticaa Dvivedi and Madhu Chowdhury, founders of The WADE ASIA platform for women in design and architecture pre-released their first book together called “The Top Angle”. The event was held on 14^th June 2024 at Taj Mahal Hotel, New Delhi during the special ceremony of NAREDCO MAHI Women in Real Estate & Construction. The WADE ASIA and MAHI initiative resonate on the common grounds of their objectives. Supported by the NAREDCO Top Leadership, the event was hugely successful.

Seen here are the top leadership of NAREDCO (National Real Estate Development Council) along with Verticaa Dvivedi, Founder of The WADE ASIA, world’s largest award platform for women in architecture, Interior design and professionals in creative pursuits and the built environment: From left: Mr. Ravi Reddy, President – Nextgen, NAREDCO,  Mr. Rajan Bandelkar, Vice Chairman, NAREDCO, Ms. Verticaa Dvivedi, Dr. Ananta S Raghuvanshi, President – MAHI, NAREDCO, and Mr. G Hari Babu, President, NAREDCO

Get ready to dive into “The Top Angle,” the upcoming book by leaders Verticaa Dvivedi and Madhu Chowdhury. With decades of wisdom from those who have walked the path, this essential guide is designed to help women in architecture, interior design, and built spaces to spot and surpass barriers in their professional journeys and to ease the path in their personal journeys.

About the Book: “The Top Angle”

“The Top Angle” is a comprehensive go-to guide infused with the collective wisdom of the The WADE ASIA community. This book combines extensive research, real-world examples, and invaluable insights drawn from nearly a decade of advocacy for women in design. Whether you are an emerging designer, a seasoned architect, or a professional in built spaces, this book serves as your essential tool to identify and overcome professional challenges.

Since 2016, The WADE ASIA has been steadfast in its commitment to recognizing, rewarding, and uniting women in design. What started as a modest gathering has blossomed into a dynamic community spanning the continent, with participation from women and girls in over 15-18 states annually. For close to a decade, The WADE ASIA has garnered submissions of more than 37,000 projects and showcased more than 2500 of them through physical and digital means in their national platforms. It is worth mentioning that The WADE ASIA had started with the key objective of ensuring visibility of women-led designs and development. Another key objective is to recognize the contribution and reward through national level competitions. Today, girls from small towns and metros join The WADE ASIA from more than 15-18 states annually.

In their debut book, “The Top Angle,” Verticaa and Madhu share candid reflections, personal anecdotes, and experiences from hundreds of women who have participated in WADE ASIA. These narratives provide inspiration and guidance for the current generation and future trailblazers. The book presents a unique perspective, encouraging readers to navigate their paths with confidence and wisdom.

Highlights include insights from The WADE ASIA’s pioneering live project competitions, where 200-250 final shortlisted projects compete LIVE across 15+ categories from among thousands of submissions. Through this book, readers gain a bird’s-eye view of the challenges and triumphs faced by women in design, equipped with practical strategies and encouragement to forge ahead in their careers.

“The Top Angle” encapsulates the essence of WADE ASIA’s mission and vision, offering a roadmap for women to achieve their full potential in the design industry.

About the Authors:

Verticaa Dvivedi’s story is one of resilience and inspiration. Arriving in Delhi with just a backpack and 3000 rupees, she has since built a successful career in publishing and exhibition. Her passion for community led to the founding of The WADE ASIA in 2016, a pioneering ecosystem for Women Architects & Designers. Joined by her sister Madhu Chowdhury, Verticaa has dedicated nearly a decade to recognizing and celebrating the contributions of women in design. Madhu adds structure & directions to Verticaa’s high-flying dreams. She is the wind beneath her wings.

Verticaa remembers the beginning of The WADE ASIA, “When I think about people who began The WADE ASIA movement, I cannot forget the tremendous contribution of Madhu, Neha, Komal, Deepshikha and my friend Swati. Those who applaud The WADE ASIA must applaud their contribution. Last but not the least, my daughter Chukchuk who was just a few years old and while she needed my maximum attention, she allowed me to work during the odd hours to create & continue this movement.”

Who can benefit by reading “The Top Angle”

“THE TOP ANGLE” is perfect for girls and women involved in architecture, interior design, in any creative pursuits like art, décor, photography, painting and professionals like engineers, consultants, project managers, women in real estate and others in the built environment. It’s especially valuable for females aspiring to join any of the above fields and those who are seeking to maximize their potential in the design industry.

About The WADE ASIA: Largest platform for women in design & architecture

Since the last 9 years, The WADE ASIA stands as a beacon of inspiration and empowerment in the world of design and architecture. Founded in 2016, this pioneering initiative was born out of a simple yet profound quest: to uncover and celebrate the contributions of women in the fields of interior design, architecture, and the built environment. Frustrated by the lack of visibility for women-led projects, Verticaa’s determination led to the creation of The WADE ASIA, the world’s first and largest platform dedicated to this cause.

Objectives of The WADE ASIA

1. Visibility: Ensuring visibility to women-led projects
2. Mentorship: Bridging the gap between established and emerging designers
3. Support: Providing a platform for women seeking to return & restart
4. Learning: Facilitating continuous learning through discussions & research
5. Celebration: Celebrating the life, work, and achievements of women in design.
6. Recognition: Offering rewards and recognition to exceptional women in the industry

Pre-order Price and official Release date,

Pre-order your copy today on the websites:

www.wadeasia.com/the_top_angle_book
www.surfacesreporter.com/book_the_top_angle_by_wadeasia

Pre-order accepted until 20th August 2024 | Price: INR 370/- (Only paperback)

Official Launch / Release Date: 23^rd August 2024, Yashobhoomi, Delhi

Price: INR 550/- (Paperback); Hardcover: INR 700/- (Hardcover)

Be among the first to gain access to this transformative guide in a pre-release cost. Available in hardcover, paperback, and e-book formats.

For more info contact hello@wadeasia.com